Update: Eager to see who gets nominated in the real estate category for a Shorty Award:
Search @shortyaward#realestate to follow nominations.
MENU OF TWITTER APPS
Twenty (plus) ways to use Twitter in real estate: B2B, B2B2C, B2C, C2B, C2C
LIVE Notes from Boston Media Makers: Sunday, December 2, 2007
Real estate innovators are exploring ways to use Twitter, a "micro-blogging" / presence application, at their annual convention in Las Vegas. You can follow their posts directly on Twitter or a site that has been set-up to aggregate posts from selected tech leaders, http://narupdates.wordpress.com/
Readers are invited to use this wiki to document what they've seen, and / or how they hope to use Twitter in the future in the categories below. Twitter doesn't have it's own wiki yet, but there is an independent Twitter Fan Wiki which includes a Newbies Corner and an amazing list of Twitter apps. If you use Typepad, use this link to add Twitter to your blog.
Working list below includes over 60 uses and is growing daily. Can we make it to 200? Real estate agents, and more importantly, home buyers and sellers, how are you using Twitter? Please log onto this wiki and let us know, or send The Real Estate Cafe privately.
B2B: Business-to-business
At NAR convention
LIGHT STUFF
Poke fun at friends
jfsellsius: hey loren & jeff. Are you guys there to cause trouble?
Overload friends' smartphones
stevegroves: Augghhh - 336 tweets! What r u people doing up there in Vegas!!
Announce BIG news!
Keith_Garner: HOLY FARKING POOP! @tyr CUT OFF HIS PONYTAIL! BIGGEST NEWS AT THE CON!
USEFUL STUFF
Ask for opinions
LawDepot: @RealEstateCafe: OpenSocial & RE brokerage? Hm...could be a lot of potential there. What are your thoughts?
Invite opinion leaders to join Twitter
Private email available upon request
Update on whereabouts
Too numerous to single out any Tweeter
Share arrival / departure plans
jburslem: Conference over for me. Packing bags and heading to airport soon
Announce presentations
RealEstateZebra: I'm at expo booth 3444 (Incredible Agent) at 10am. Check me out. I'll be the one in stripes!
Updates on presentations
RealEstateCafe: Listening to Joel Burslem @ Mike Price's GeekEstateBlog's stage. Interesting model of "conference within a conference"
Live notes from presentations
Follow http://twitter.com/RealEstateZebra (beware information overload)
Pull quotes from presentations
Post links to new blog post
RealEstateZebra: New blog post: NAR2007 Day 2 Recap (in Stripes) http://tinyurl.com/2z7y9k
Post links to new video
Post links to new audio
Post links to new wiki content
Seed discussion topics
RFP: Request for proposals
Invite peers to share a meal
LVRealEstate: Good morning, Rainers! I'll be on the Expo floor most of the day ... Lunch at Grand Lux Cafe at 12:30 ... everybody's welcome.
Invite people to appear on TV / video
gswann: The Zebra on TV: http://tinyurl.com/yv82kr Who's next? Pick a time and we'll do an interview.
Showing requests
RealEstateCafe: @ Boston buyer agents Two showing requests in Arlington & Medford today. Please send fee-for-service proposals privately
Compare "Best of Breed" software apps
RealEstateCafe Just added 25+ custom fields to http://www.RealFutureCRM.com Anyone using it, or another Web 2.0 CRM to track home buyers clients & leads?
Learn about "best practices" by following early adaptors
Scan followers list of anyone you follow
Find out about "best of breed" blogs outside real estate
chrisbrogan What are some of the top/best blog networks out there? Weblogs Inc, B5, GigaOmni, Corante, who? (And do you work for any of these? DM me.)
Recruit money-saving real estate sites to join coop marketing opportunity
RealEstateCafe Updated inventory of digital assets. Exciting synergy & revenue opportunities. Need moneysaving RE sites 2 share 2 Boston.com/realestate ads
Share LIVE notes from unConferences
RealEstateCafe VoiceMLS: Typing LIVE notes from MobileCampBoston session on monetizing mobile apps http://tinyurl.com/375l38
B2B2C:
LIGHT STUFF
Ask metaphysical questions
TBoard: If someone twitters and no one sees it did they twitter?
Disclose secret love affairs
FrancesFlynnTho: is falling in LOVE with Google ... we've been good friends for years but I am using more of their tools and this is getting serious.
Learn about desperate home sellers
cspenn How bad is the housing bubble bursting? This is the smell of desperation: http://www.christopherspenn... not to mention a bad marriage.
When it comes to love, realizing that truth is stranger than fiction
RealEstateCafe Surprised to hear about pre-marriage counseling in SecondLife last night at http://tinyurl.com/2rcybx until I read http://tinyurl.com/2y9eqy
USEFUL STUFF
Announce coalition building efforts / calls to action
RealEstateCafe: @gswann Nice job on consumer guide to divorcing real estate commissions. Added it to wiki calling for coalition & action plan. Next steps?
Point people to hot topics
bkmcae: divorced commission firestorm: http://agentgenius.com/?p=340 read the comments!
Ask challenging (some might say "annoying") questions
RealEstateCafe: Booth Sleuth: If MacDonalds & Burger King have 99 cent menus, why not a $99 "a la carte" menu for buyers & sellers? Watch for Tweets |
Advocate for consumer protection
RealEstateCafe: Bid deadline soon. Any states have laws requiring transparency in multiple bid situations? Bidding wars are so 2000-2005! Reform ideas?
Start fights, even when you're not trying to
RealEstateCafe BlogFight: "What will it take for real estate consumers to organize into money-saving coops?" Heating up on Trulia http://tinyurl.com/2bhn97
Get recommendations on best sites to use
RealEstateCafe Recommendations for best Thanksgiving traffic condition site / service via cell phone? Traveling I-90 MassPike W to Long Island, NY via 95S
Start conversations about business practices
RealEstateCafe If MLS listings reveal "days on market" should buyers disclose "days IN market?" 1st appt for buyer-432 days, 804 pageviews, 172 "favorites"
Focus attention on urgent issues & opportunities
RealEstateCafe Threadingx3? @ResPres Experiment w/ TwitterVigil to create RE version of (product)RED for World AIDS Day? Model on http://tinyurl.com/3crx74
Use Tweet Scan to see what people are writing about
ResPres Searched Tweet Scan for: real estate http://tinyurl.com/2c34o8
Learn about ways to leverage content / simplify life
RealEstateCafe Hope Ligit leverages content our Web 2 sites & solves digital fragmentation. Why no wiki integration? Workarounds? http://tinyurl.com/ywbywx
Ask for referrals to advisors with specific expertise
RealEstateCafe Trying to help homebuyer navigate thru Countrywide foreclosure/Fannie Mae resale process. Need RE attorney in MA. Referral?
Compare responses to the real estate bubble
RealEstateCafe Fellow exclusive buyer agents in markets with FALLING housing prices, do you recommend that relocating buyers rent rather than buy now?
Start conversations about market conditions
RealEstateCafe Stock market "worst start in 20 years" will real estate look more attractive as investors flee to safety or worse? http://tinyurl.com/yqev92
Develop network of money-saving, bubble-savvy, buyer agents
RealEstateCafe CHANGE AGENTS: Made buyer referrals to Chicago & Manhattan this week. Looking 4 bubble savvy, buyer agents who can deliver savings across US
B2C: Business-to-consumer
From NAR convention
LIGHT STUFF
USEFUL STUFF
"Booth Sleuth" posting a series of money-saving tweets from exhibitors at NAR expo http://twitter.com/realestatecafe
Before and after NAR
LIGHT STUFF
USEFUL STUFF
Post home buyer profiles
RealEstateCafe Updating home buyer list: Congrats 2 Shannon 1st anniversary, 7208 MLS pageviews in 366 days, 20 pageviews/day, 20 "favorites" -FSBOs wanted
Mini-market updates
RealEstateCafe: Mini-market update: Lexington, MA under $600K: 1 in 7 single family homes asking 10% below assessment past 14 mos., sales $ even lower!
Announce location of tabletop presentations
RealEstateCafe: Off to Harvard Sq. OFFER: Coffee & 30 minutes FREE advice courtesy of The Real Estate Cafe to first call, email, or Twitter: 12:30-1pm
Plants seeds of reform
RealEstateCafe: Fire in garage? Ceiling leak in kitchen? Why aren't seller's disclosures required in MA & posted online? Waste of buyer's time
Ask for feedback
RealEstateCafe: Just finished forum post: "Open http://changeagents.ning.com to home buyers & sellers?" Consumer feedback on "Community Commission" model?
Refine business plan
RealEstateCafe: BPlanBlitz post #Inman: Added OLD executive summary to wiki & 50+ reasons to use RECafe (@1995-6). Consumers, how do U select agent to use?
Share best practices
RealEstateCafe: Love it when clients withdraw interest in making an impulsive offer after reviewing download of MLS listings selling below assessed value
Recruit BETA testers
RealEstateCafe Just renewed http://VoiceMLS.com Need some buyers in Boston 2 BETA test. Imagine searching MLS by speaking in2 phone then text/email results
Shameless self-promotion masquerading as philanthropy
RealEstateCafe Preparing offer on Lexington SF. On pace for record LOW fee. Buyer bought down hourly rate by pledging $1K of rebate to charity
Promote business model
RealEstateCafe Hand delivered $19,000 rebate to 1st client to select "$3,000 flat fee, plus performance bonus" from menu of fees: http://tinyurl.com/yp9kug
Use "teachable moments" to advise clients
RealEstateCafe Overheard "My parents have been getting ready to put their home on the market for 12 years." Buyers don't wait for MLS listings be proactive
Announce changes to blog
RealEstateCafe Just activated Meebo widget on blog, changed FREE Coffee 2.0 to FREE Advice 2.0 (more explicit message of intent) http://tinyurl.com/2yqz6w
Invite clients to join subgroups on social networking site
RealEstateCafe Using http://AnnounceMyMove.com to send customized invites to top 36 buyer clients to join "1,000 Click Club" http://realestatecafe.ning.com
Invite clients to experiment with new cell phone & map capabilities
RealEstateCafe Watching video tour of iPhone software update: http://tinyurl.com/ywxmrh Home buyers want to experiment w/ map functionality? Email or DM me
Share information about other buyers
RealEstateCafe Reviewing client's "favorite" properties for showings. 50%+ are off-market: 2 expired+3 canceled+preforeclosures > 2 active+1 new listing
Publish site improvements
RealEstateCafe Reorganized sidebar on http://realestatecafe.blogs... Added links: WSJ on 100% rebate, Menu of Fees & Rebates, RECafe timeline back to 1993
Start mass movements?
RealEstateCafe Just set-up http://www.cafepress.com/Re..., wonder if home buyers would wear RE Consumer Bill of Rights? http://tinyurl.com/2pbxrm
C2B: Consumer-to-business
LIGHT STUFF
USEFUL STUFF
Use Tweet Scan to see what people are writing about
ResPres Searched Tweet Scan for: real estate http://tinyurl.com/2c34o8
C2C: Consumer-to-consumer
LIGHT STUFF
Answer trivia questions for points
@popquiz Where is the Guinness brewery located? Please be specific.
USEFUL STUFF
Organize your own HomebuyerPosse or HousehuntingPosse
RealEstateCafe Thanks @Bryper for reference to "Twitter Posse" Inspired blog "Will homebuyers create their own "Twitter posses"? http://tinyurl.com/3xg3k3
Use Tweet Scan to see what people are writing about
ResPres Searched Tweet Scan for: real estate http://tinyurl.com/2c34o8
Learn how to use http://tweeterboard.com/user/realestatecafe
Watch http://tweetstats.com
My Tweeter reading list:
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